THIS IS THE ASSIGNMENT 2.3
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Assignment 2.3: Justification Report – Part 3 (Final)
Due Week 7 and worth 180 points
In Assignments 2.1 (Part 1) and 2.2 (Part 2) of the Justification Report, you built up the major parts of your formal, researched justification report (Problem Statement, Overview of Alternatives, Criteria, Methods, Evaluation of Alternatives, Findings and Analysis, and References). For Part 3 you will begin by inserting your revisions of Parts 1 and 2 based on your instructor’s suggestions. Then, you will include a few new sections. Note: Some sections presented below are out of order so pay attention to where the section should go (for instance, the Transmittal should be the second page of your report based on the provided template). It is essential that you present the final report in the correct section order.
Use the basic outline below to draft your paper. Organize your responses to each question under the following section headings:
Using the provided template from Week 7, write Part 3 to complete a single-spaced report in which you:
Note: Remember to organize the report by the section headings. The report should reflect a style and format appropriate for business; single spacing and bullet points are acceptable for formal business reports.
Your assignment must:
The specific course learning outcomes associated with this assignment are:
THIS IS THE EXAMPLE
Class Pizza Party Justification Report
ENG 315 – Professional Communications
(Correct Date) August 11, 2014
Dr. Annabelle Karnes
Professor of English
2222 Academic Lane
Riverton, VA 98625
August 11, 2014
3456 Student Drive
Riverton, VA 98625
Dear Dr. Karnes:
I am pleased to present the report you authorized on June 10, 2014 regarding the feasibility of potential pizza options for the upcoming class party.
An analysis of both Pop’s Pizza Planet and Scooby’s Pizza Mansion found that, although both alternatives offered delicious options, Scooby’s Pizza Mansion better met our chosen criteria in cost, choices, and delivery time. It is therefore the recommendation that we utilize Scooby’s Pizza Mansion for our upcoming class pizza party.
Thank you for allowing me the opportunity to research potential party choices. I appreciate your consideration of my recommendation. Should you have any questions regarding this report, please do not hesitate to contact me at (909) 555-5555.
Enclosure: Justification Report
Table of Contents
Executive Summary. 4
Report Overview.. 5
Overview of Alternatives. 6
Research Methods. 6
Evaluation of Alternatives. 7
Findings and Analysis. 7
This report examines the feasibility of two potential pizzeria choices for the upcoming class party. Methods of analysis include calls to each pizzeria as well as Internet research to evaluate menus delivery timesreview customer satisfaction ratings, and investigate dietary restrictions. The results of the data show that both examined pizzerias are quality alternatives with a range of toppings, delivery options, and acceptable customer satisfaction ratings.
However the report finds that, while both analyzed alternatives provide similar products and services, Scooby’s Pizza Mansion most closely meets the criteria presented in terms of overall cost effectiveness, topping choices, dietary restrictions, and delivery options. It is therefore recommended that Alternative B, Scooby’s Pizza Mansion, be chosen as the vendor for the class pizza party.
Class Pizza Party
Dr. Karnes’ ENG 315 class is gearing up for a celebratory party. After a long semester of challenging assignments, Dr. Karnes feels her students deserve kudos for their hard work. She has decided that a pizza party would best suit the preferences of her diverse class.
The Justification Report presents the need to determine a suitable pizzeria to serve as a vendor for the upcoming class party. It presents the scope of the problem, presents two potential vendor choices, and evaluates them utilizing five criteria to best decide which vendor meets the unique needs of Dr. Karnes’ class. The report does not consider alternate cuisines but instead focuses on two local pizzeria alternatives that have been recommended by members of the faculty. Internet research was conducted as well as personal interviews, and a final recommendation is provided.
ENG 315 has a (wonderful) problem: A pizza party is in order (after all, ENG 315 students are the BEST students in the WORLD, and they all LOVE pizza). Unfortunately, the instructor cannot decide which local vendor to order pizza from. All of the vendors attempt to tantalize her with the promise of coupons, unique ingredients, speedy delivery times, “extra” deals, and more. How is she to choose? Her twenty three students all have gourmet taste buds, some have unique dietary needs, and to complicate matters, she has…well, a teacher’s budget of $45.
“Pizza-Pizza!” or “BOGO [Buy One Get One]” – a sales promotion wherein the consumer gets two pizzas for the price of one.
“Gluten-Free” – a product that does not contain gluten, a protein composite found in certain foods that spurs an allergic reaction in some consumers.
This report was created to help the indecisive Dr. Karnes choose the best pizza for a party in her ENG 315 class. Dr. Karnes tasked this group to investigate two alternatives to determine the best food recommendation for the party. The two vendors researched were Alternative A (Pop’s Pizza Planet) and Alternative B (Scooby’s Pizza Mansion). Dr. Karnes’ criteria by which to judge the alternatives were as follows: cost, sales promotions, topping desirability, gluten-free options (since two class members are allergic to gluten), and delivery time. Research methods included calls, Internet research (for coupons and online menus), student surveys (to determine preferences), and in-person visits to both places of business. An evaluation of the two alternatives revealed that Alternative B, Scooby’s Pizza Mansion, should be recommended, since it offered three advantages that Pop’s Pizza Planet could not: pizzas with a gluten-free crust, one unique gourmet topping that the class preferred (ghost peppers), and a “Zoinks! Pizza-Pizza!” weeknight pizza deal.
The following two alternatives considered in this report meet Dr. Karens’ criteria:
Alternative A – Pop’s Pizza Planet: Located on the corner of Saturn Drive and Mars Avenue, Pop’s Pizza Planet is a new establishment gaining a reputation for gourmet pizzas with clever names like “Pop’s Plutonian Pepperoni” and “Meatball Meteor Shower.” Pop’s Pizza Planet features brick-oven pizzas that can be delivered in 45 minutes or less. Gourmet pizza toppings include Venus’s Vidalia Onions and Supermassive Black Hole Olives.
Alternative B – Scooby’s Pizza Mansion: Located on the corner of Mystery Avenue and Meddling Kid Blvd, Scooby’s Pizza Mansion is a 14-year old restaurant that boasts fiendishly delightful unusual gourmet toppings, a local favorite being the cheese-fried ghost peppers. Pizza is delivered in a “Mystery Machine” in 25 minutes or less. Kids get a complimentary gluten- and nut-free “Scooby Snack” with meals. Finally, a “Zoinks! Pizza-Pizza” BOGO deal is offered Monday through Thursday (no coupon needed).
Dr. Karnes stressed that following five criteria would be used to judge the feasibility of each alternative:
1. Cost – How much will the pizzas cost? Dr. Karnes said she did not wish to spend more than $45 for two large, two-topping pizzas for the class (consisting of 23 students).
2. Sales promotions – What good ones (if any) are running? Dr. Karnes mentioned that she would privilege an alternative with a coupon or promotion running.
3. Topping desirability – What types of gourmet toppings are offered? Dr. Karnes noted that her students all loved unique gourmet toppings.
4. Gluten-free options – Are there any gluten-free offerings? Since two class members are allergic to gluten, Dr. Karnes mentioned that she would prefer an alternative with a gluten-free crust option.
5. Delivery time – How long will it take to deliver the pizzas to the classroom? Dr. Karnes mentioned that she would prefer options with shorter delivery time so that the class could eat early and enjoy the food prior to the lesson.
Research methods included calls to each alternative to determine the promotions running and approximate delivery time quoted for pizzas to Dr. Karnes’ location. The Internet websites of both alternatives were consulted in an effort to view the PDF menus (see Appendices A and B) and locate any possible electronic promotions or coupons advertised. Other websites featuring customer reviews of the two alternatives were also consulted to find secondary references. The students in the class were surveyed, as well, to determine their favorite gourmet toppings, and in-person visits to both places of business were conducted to test pizza samples and inquire about any “hidden” promotions that might be running.
While both Alternatives A and B offered desirable gourmet toppings and discounts that appealed to Dr. Karnes and her class, Alternative B offered much deeper discounts (1/2 off after the BOGO deal) (Deals, n.d.).
Additionally, Alternative B charmed with the #1 ranked ingredient, ghost peppers (Pizza, n.d.) that students indicated a preference for on the surveys they completed. The preference for hot, spicy foods is a growing trend in North America, and it might be considered that “eating hot peppers is now more a sign of culinary enlightenment than masochism” (Gulli, 2014, para. 9). The students’ tastes would appear to reflect that preference.
Another issue that had to be considered is the presence of gluten in the pizza. Alternative A did not offer gluten-free choices, a potential health issue for two of Dr. Karnes’ twenty-three students. Although studies by Lee, Ng, Dave, Ciaccio, and Green (2009) indicate that diets free from gluten can contain dietary deficiencies, the gluten-free diet is still the acceptable method of relieving symptoms of celiac disease. Therefore, the gluten-free pizza is necessary for those students suffering from the disease.
Delivery time is another criterion to be considered. Alternative B’s delivery time was practically half that of Alternative A (personal communications, Aug. 10, 2014). Consequently, Alternative B seemed a wiser choice when it came to pizzas arriving hot to class.
Although it is still not understood “how people differ from one another in terms of taste, and how these differences shape what we like to eat” (Eisenstein, 2010, S18), it appears that Alternative B will satisfy most students’ tastes.
For a graphic depiction of the findings and analysis, see Figure 1 below:
Alternative A (Pop’s PP)
Alternative B (Scooby’s PM)
Good on all pizzas
Figure 1: Graphic Analysis of Findings
It is recommended that Dr. Karnes’ class order two extra-large, two-topping pizzas with ghost peppers, gluten-free crust, and Freddy’s Fontina Cheese from Scooby’s Pizza Mansion between the hours of 6:00 and 7:00 pm during their Thursday evening class. The pizzas should cost no more than $22 before tax, as the “Zoinks! Pizza-Pizza!” BOGO deal will be going on during this time (no coupon is needed).
Customer Reviews: Pop’s Pizza Planet. (2014). Retrieved from http://www.pizzareview.com
Customer Reviews: Scooby’s Pizza Mansion. (2014). Retrieved from http://www.pizzareview.com
Deals. (n.d.). Retrieved August11, 2014, from https://order.pizzahut.com/site/menu/deals
Eisenstein, M. (2010). Taste: More than meets the mouth. Nature, 468(7327), S18-S19. doi:10.1038/468S18a
Gulli, C. (2014). A burning sensation. Maclean’s, 127(1), 44-45. Retrieved from Academic Search Complete.
Lee, A. R., Ng, D. L., Dave, E. E., Ciaccio, E. J., & Green, P. R. (2009). The effect of substituting alternative grains in the diet on the nutritional profile of the gluten-free diet. Journal of Human Nutrition & Dietetics, 22(4), 359-363. doi:10.1111/j.1365-277X.2009.00970.x
Pizza. (n.d.). Retrieved August11, 2014, from https://order.pizzahut.com/site/menu/pizza
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