Prior to entering this discussion, review section 4 of the Environmental-Trend Analysis in the Abrahamâ€s textbook.
As you have learned in this weekâ€s readings, many businesses exist in dynamic markets that pose unique economic, political, and technological challenges. Select a medium- to large-sized, publicly traded corporation that currently exists in a challenging business environment. Refer to the seven common categories of trend analysis as laid out in your textbook: Economic, regulatory/legislative, political, demographic, sociocultural, attitude/lifestyle, and technological. Research the company online.
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