Find two news about two companies’ marketing strategies and analysis
Correct the two articles under the file named “ Journal 1- 2 need correct, 2 need redo all.doc.” These two news are ok, but the content (especially the marketing concept and examples are not Explanation sufficient, and some information lacking. You need See instructions carefully, and help me correct these two articles.
Available figure 5.2, 4.1, 5.3 for the redoing 2 journals. You need to find out two news which are matched 2 of figure 5.2, 4.1, 5.3.
Four Companies’ Strategic
Read Application Journal Instructions and 2 companies’ examples. (More Requirement Details are showed below)
Find 4 companies which are matched the 6 marketing concepts below. (These 4 companies should use different concepts. )
Your task in Application Journal 1 is to apply each of the marketing conceptsattached to a real world example.
You have one single-spaced page using New Time Roman 12 font to (1) introduce me to the organization, (2) the marketing concept, and (3) convince me that the company’s actions illustrate the marketing concept well. Just three paragraphs. The first two paragraphs should be short (two or three sentences.)
1. The organization
2. The marketing concept
3. The example
Journal entries should be single-spaced and written in complete sentences. (400 words)
Please proof your entry for spelling and grammar.
No information lacking.
3.Follow the instructions and write 4 Journals for 4 companies which are not American famous companies.
Foreign Companies are the best choice, such as Japanese companies, Korean companies, and Chinese companies.
Reference materials should be attached.
Add the original news website link under the each paper. (They must be news, not its history, definition, etc. Do not use old news. Not before Jan 2015 or no date.)
Weak example of the marketing concept and connection of article unclear are not allowed.
You must write clearly each company use what kind of strategic from the 6 pictures above.
The main paragraph is the third one (The example) that convince me that the company’s actions illustrate the marketing concept well.
You need to write which figure (6 pictures above) the company uses in the Marketing concepts part.
Case study: Danone SA
Danone SA is a staple food processing company that has achieved success by offering competitive and quality bio-products to its citizens. Danone SA was initially under the Danone group. This competent company has the role of organizing its main units so as to achieve a big stake of its market share. It has its headquarters in Paris, France, although it has other production and distribution wing branches distributed in other towns (Bloomberg.com, 2015).
This company marketing concept is flank marketing. The company has always targeted the weak products from the competitors operations and it ends up replacing these weak products with their strong food products. With this marketing strategy the company attacks the competitors in a way that they are not even ready. The company makes sure that by the time the others are aware of their marketing strategy….
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