Temple University Brand Management and Product Packaging Paper

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Temple University Brand Management and Product Packaging Paper

What role does an actual product’s packaging play in the marketing program? Give an example of a brand you feel does an effective job in carrying through the “creative” from its IMC campaign components such as their website, TV commercials, print ads, radio ads. outdoor ads, search engine ads, mobile promotions, etc. to the “point of sale” experience which could be online and/or in-store. Your example(s) must be “new” and not a reiteration of the example(s) discussed in class or in the video recordings otherwise points will be deducted for lack of originality. The application of sources/citations increase your score significantly. See rubric for details.

Reminder: You have one submission attempt. A grading rubric is used to determine key requirements. You must review the rubric before completing the post to ensure you address all key areas. 

 

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